A genuine IP Strategy is more than the mere review of existing IP portfolio’s and the making recommendations in relation to those assets.

We see strategy as an all encompassing consideration that goes to the heart of the business operations of our clients, the markets they operate in now and the markets they should be pursuing in the future.

We can help you align your IP needs and corporate strategy. Assessing your current IP assets to determine if they will support your business goals, identifying any IP gaps and then create the IP needed for success in those markets.

A comprehensive approach to developing an IP strategy not only helps to identify new opportunity but also to identify business risks which can then be managed to ensure the sustainability of existing or desired competitive advantage.