At WWIPPS we understand the increasingly important role of brands in the market place and their value as a business asset. Gaining a competitive advantage in today’s marketplace requires you to have an effective trade mark strategy. Our Attorneys have the expertise to recognize not only words and logos capable of registration, but also non-traditional trademarks such as shapes, sounds, colours, scents and aspects of packaging.

We work with you to understand your business and industry and customize our strategic advice for you. Our trademarks team have strong credentials in the filing and prosecuting of trademark applications/registration, including certification marks.

We have extensive experience dealing with national, regional and international trademark registration systems including the Madrid Protocol International Registration system administered by the World Intellectual Property Organisation (“WIPO”).

For Trademark application in overseas countries, where a local attorney must be appointed we have established and trusted relationships and only work with intellectual property attorneys of the highest standard.